Issue link: https://insights.oneneck.com/i/1358998
Growing Customer Expectations The digital economy has provided people with more choices than ever, and it's dramatically changing customer expectations. Today's consumers value hyper-personalization. They want products and services that are tailored specifically for them — and anticipate their needs. That's putting more pressure on companies to build customer insights based on rich analytics, so they can proactively deliver an individualized experience. To stand out from the competition, your enterprise needs to be customer-centric every minute of every day, with uninterrupted workflows to serve people better. Every interaction with your consumers should feel seamless, frictionless, and effortless. "75% of consumers are more likely to purchase from a company who knows their name and purchase history, and recommends products based on their preferences." – Accenture 6