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The strategy for success
Chapter 6
Taking a business-
outcomes approach
Now that you know the capabilities you need to
enable, the next step is taking a strategic, outcome-
oriented approach that matches the general
requirements for digital transformation to your
specific business needs.
For more than 30 years, Cisco has partnered with
retailers to provide innovative technologies to help
achieve a truly unified omnichannel experience.
Based on a business-outcomes approach, today's
digitally transformed organization can reap the
benefits of digitization and prepare to compete now
and in the future.
Step 1: Define the capabilities to transform.
Technology must be aligned to, and support, business goals. In order to define the appropriate
technology capabilities that will support your business goals, you have to first determine your
business initiatives, then identify the capabilities that deliver against those priorities. With a thorough
understanding of the market and your customers' needs, you can create a strategy that focuses on
execution of business initiatives using technology as a critical enabler.
Step 2: Determine impacted metrics and value.
Defining your strategy, outlining the impact of those initiatives, and quantifying that impact will ensure
that you not only make a successful transformation, but also that you can measure and optimize your
approach at scale. Taking the time to quantify the impact will enable you to prioritize the rollout of
technologies based on the return your organization will realize from those investments. Technology that
enables multiple business priorities will be more easily identified and prioritized to ensure a successful
enterprise deployment that accelerates results against the bottom line.
The five steps of a business-outcomes approach
