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References
1 "Embracing Digital Technology: A New
Strategic Imperative," Capgemini Consulting
and MIT Sloan Management Review, October
7, 2013. http://sloanreview.mit.edu/projects/
embracing-digital-technology/
2 "Gartner Predicts a Customer Experience
Battlefield," Gartner, February 18, 2015. http://
www.gartner.com/smarterwithgartner/test/
3 "The Power of Real-Time Analytics on
the Shelves: Drive Sales Through Data,"
Aberdeen Group, September 2016.
https://9mtqo2i6e04b48kx25bd2fd0-
wpengine.netdna-ssl.com/wp-content/
uploads/2016/10/14012-KB-mobile-analytics_
LH.pdf
4 "Strategy, Not Technology, Drives Digital
Transformation," MIT Sloan Management Review
and Deloitte University Press, July 14, 2015.
http://sloanreview.mit.edu/projects/strategy-
drives-digital-transformation/
