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The core of digital retail
A unified infrastructure underlies the success of your
digital transformation, creating a secure, unified, and
cost-effective approach to commerce. In addition to
being the technological foundation for the four key
capabilities listed previously, it also gives you the
flexibility to innovate and evolve.
The right technology unlocks:
• New retail brand engagements, like proximity
advertising and digital in-store signage
• New business and revenue models—direct-to-
consumer sales and alternative payment methods
• New ways for customers to discover and
choose products
• New methods for engaging directly with
customers on the channels and devices they use
• New options for intuitive product selection via
augmented and virtual realities
Chapter 5
The technological
foundation for digital
transformation
Closing the gaps
in retail Innovation
A recent Cisco customer surveys suggests that:
Retailers are underinvesting in technologies that
differentiate them from the competition.
42%
of retail value
lies in investing in
enablement technologies.
37%
of retailer
investment
is being placed in
customer experience.
only
6%
of investment
is allocated to
associate productivity.
HOWEVER
billion in value
lies in improving
associate productivity.
$
187
billion in value
lies in improving
customer experience.
$
91
See the survey results
