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3. Increase associate productivity.
To deliver a better digital experience, your employees must be as connected as your customers. Digital
technology empowers each worker to become a trusted concierge—equipped to help customers with
real-time inventory information, product specifications, and personalized recommendations. Moreover,
digital technology yields better-trained, better-supported, and more-satisfied associates who remain on
the job for longer.
4. Optimize business operations.
To remain competitive in the modern digital marketplace, your retail infrastructure must balance
customer demands for more personalized digital services with the operational requirements for unified
commerce. Increasingly, stores need consistent information management combined with a consistent
omnichannel experience to ensure rapid deployment of new business functions, services, and apps.
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The benefits of digitally enabling these four business capabilities are immediate and powerful,
including increased sales, improved customer attraction and retention, reduction in OpEx and better
leveraged CapEx, optimized staff utilization, employee performance, streamlined operations and
distribution, and more.
To get there, there's a proven roadmap—and it starts with implementing the right technology.
Download the roadmap
