Lost business represented
38% OF THE OVERALL AVERAGE
total breach costs and increased slightly
from $1.52 million in the 2020 study.
2
3 Reasons DR is a Critical
Component of the Modern Enterprise
Disaster recovery is critical to business continuity
Unfortunately, unplanned downtime and service outages are a normal
part of doing business today. If left untreated, however, these issues
can significantly impact revenue in a major way.
62% of outages that respondents classified
as significant, serious, or severe cost more than
$100,000 (an increase from 56% in 2020).
1
And it isn't just business operations alone that are affected.
Unresolved disasters can also negatively impact how a brand is
perceived by current and potential customers. This further impacts
a company's bottom line through lost business due to negative
perceptions of the organization's reliability, stability, and security.
As part of the greater business continuity plan, DR plans that are well-
defined and well-thought-out months in advance can help prevent
gaps in operational availability and productivity. The domino effect that
results in negative brand perception can be avoided altogether thanks
to minimizing data loss, recovering operations, and getting back online
with speed and efficiency.
1
1 Bizo, Daniel et al. "Uptime Institute Global Data Center Survey 2021." Uptime Institute. September 1st, 2021.
2 "Cost of a Data Breach Report 2021." IBM. July 2021
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