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Using data to transform your business
Regardless of industry, if you're a business or IT leader today, you're seeing the emergence of the digital transformation divide: a gap between those organizations who've
sprinted ahead and those being left behind. Despite major investment in digital transformation, 67% of CEOs feel they're losing ground, according to KPMG
1
while top
performers have doubled their profits in the last 12 months, according to McKinsey.
2
In a word, digitalization has become do or die.
What's driving this transformation divide? Data. It's the life force of the modern enterprise. Data-first modernization is key to activating next-gen operating and business models
that drive your business forward, faster—across the transformation divide. Unlocking the value of data for supply chains, distribution models, product development, manufacturing,
marketing, sales, and more enables you to accelerate decision velocity, speed innovation and time to market, reimagine customer experiences, and improve operational efficiency.
Simply put, data-first modernization shifts the focus from infrastructure-centric transformation to data-centric value creation and elevates data as the preeminent organizing
principle of a company.
1
KPMG 2021 CEO Outlook, KPMG, 2021
2
"The great acceleration," McKinsey & Company, 2020
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