5
It's All About the Data It's All About the Data
One of KnowBe4's core missions is to provide customers with forward thinking tools and resources
needed to understand their workforce's current risks and strengths. For example, KnowBe4's platform
provides reporting that allows customers to view their organizations' phish-prone percentage
TM
,
understand industry benchmarks, view risk scores, survey employees, and more.
One side effect of being the world's most popular security awareness training and simulated phishing
platform is that KnowBe4 has collected billions of data points from training campaigns, phishing
simulations, and employee surveys. As a result, KnowBe4 has the largest dataset in the world when
it comes to security culture.
That data is about to be used in a new and groundbreaking way: to provide the industry's first data-
driven maturity model specifically geared to measure security culture.
Culture Maturity Indicators Culture Maturity Indicators
The KnowBe4 dataset is comprised of several different elements. These range from training data
elements, to simulated phishing resilience data, to organizational demographics, and more. We call
each of these datapoints, Culture Maturity Indicators (CMIs).
Figure 1: KnowBe4's immense dataset delivers unique value to inform our model
Global Phishing Campaigns
AI/ML
Company Risk Scoring
Individual Risk Scoring
Effectiveness of Content
Report
Analyze
Runs Campaigns to Change User Behavior
Collect Intelligence
Human Actions / Behavior
Threat Intel
Immense Dataset Composed of Billions of Data Points
